Tips To Grow Your Following Into An Instagram Beauty Influencer

By Kenneth Scott


Since the internet came into being, companies have adopted strategies that conform with the changing times in as far as commerce is concerned. Today, many adverts are run over the internet, pretty much with the same tenacity that companies used to employ on print media. With a significantly large user base, the internet offers companies a platform on which to reach billions of potential customers. Among the numerous beneficiaries of internet marketing are users who possess an orientation towards business thinking. With a constant surge in smart phone usage, you can get a share of the pie as an Instagram beauty influencer.

Since its launch, the platform has seen the sign up of close to a billion users. Companies always target top influencers with lucrative deals so as to promote their brands, which should come as good news if you plan to delve right into it. The most accomplished influencers, often followed by millions of users, have a few things in common. They started right from the bottom and used often certain techniques to grow their followings.

If new to this trend, making your way to the top can undoubtedly be an uphill task. You have to start with the small following you have and make changes to the kinds of updates you post and the way you post them. This is where the real secret lies. Research indicates that up to fifty percent of Instagram users have active brand subscriptions. Influencing even a small percentage of this can put you in the footing to the stardom you need to start getting noticed by the same brands.

To begin with, change the types of tutorials you often make. Being visual creatures, users often prefer video tutorials as opposed to text based ones. If makeup tutorials are your kind of thing, you might want to start recording videos of yourself doing what you do best. Treat it as you would an ordinary job. Purchase a quality video camera and request a friend to film you during your tutorials.

Furthermore, find out about the latest beauty fads. A new tutorial should be posted for every new style you come across. The element of uniqueness you inculcate will undoubtedly leave your followers in awe, making them tell their friends about your page as time goes.

Thinking outside the box is also a large piece of the puzzle. Learn to brainstorm to come up with unique ideas that you can share with the rest of the world. If you learn a different way of using a specific cosmetic product for instance, do not hesitate to share it with your followers.

It is also a good idea to caption every photo and video update you make. Inspirational quotes never fail when it comes to choosing captions. When updating, do not intensively focus on one brand unless paid to do so. Just list the products you used once your video comes to an end.

No one likes having a product shoved right in his face. If you take a modest approach, your numbers will gradually rise. In the process, brands will take note of your huge influence over fellow users and offer you lucrative deals.




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